MetroRail

This was a group project done with Ana Fry, May Yateem, and Jean Viera. We were making the public more aware of the new MetroRail in Austin. Reusable bags were chosen to help encourage people to go green and to also try the MetroRail. Material was purchased, the bags were made, and then we designed the packaging which also provided information about the Rail. Designs were created along with a map to appeal to the target audience chosen for each bag. Messenger bags were for business people and students, Shopping bags were for shoppers who go to the mall, Grocery bag is for shoppers to the grocery store, Drawstring bag was for athletes. Each bag also came with a $5 off coupon (which was on the packaging) for a $20 railway pass. The bags would be sold in stores such as HEB, Academy, BartonCreek Mall, and Borders. All of the bags would be offered at each location.